Privacy Policy – Processing of Personal Data

Milk Wealth
Effective Date: 01.05.2025
Website: www.milk-wealth.com
Email: support@agata.com

1. General Provisions

This Privacy Policy (hereinafter “Policy”) describes the procedures and principles followed by Milk Wealth (“Company”, “we”, “our”) regarding the collection, processing, storage, and protection of personal data of website users (hereinafter “User(s)”).

This Policy has been developed in accordance with applicable international data protection regulations, including but not limited to:

EU General Data Protection Regulation (GDPR)
UK General Data Protection Regulation (UK GDPR)
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
Other relevant national and international data privacy frameworks

The purpose of this Policy is to ensure lawful, fair, and transparent processing of personal data and to protect the fundamental rights and freedoms of individuals.

The Policy applies solely to personal data collected and processed through the website www.milk-wealth.com.

Important: Milk Wealth is not an e-commerce platform. Our website does not collect or process order, payment, or shipping information. Users may be redirected to external websites such as Amazon and Shopify to complete purchases. We do not act as a seller, intermediary, or data processor for any transaction carried out on those third-party platforms.

2. Definitions

Personal Data – Any information that directly or indirectly identifies an individual (e.g., name, IP address, email).
Processing – Any operation performed on personal data, whether or not by automated means (e.g., collection, storage, use, transfer).
Data Subject – An individual whose personal data is processed.
Controller – Milk Wealth, which determines the purposes and means of processing.
Third Party – Any external platform or service provider receiving or processing data independently (e.g., Google, Amazon, Shopify).

3. Categories of Data Collected

Data provided voluntarily: name, email address, phone number (via contact forms or newsletter subscription).
Technical data: IP address, device type, browser version, operating system.
Behavioral data: page views, click paths, session durations.
Cookie and tracking data: location, referrer, analytics data.
Outbound click metadata: interaction data if clicking to Amazon or Shopify.

We do not knowingly collect or process any sensitive or special category data (e.g., health, religion, race, biometric).

4. Purposes of Processing

To operate and maintain the website
To improve website functionality, usability, and content
To analyze traffic via web analytics tools (e.g., Google Analytics)
To respond to user inquiries
To deliver non-personalized marketing (if opted in)
To redirect users to our third-party product listings
To comply with legal obligations

5. Legal Basis for Processing

Depending on your jurisdiction, we process data on one or more of the following legal bases:

Consent – e.g., for cookies, newsletters, or marketing communications (Article 6(1)(a) GDPR)
Legitimate Interests – e.g., improving website experience, fraud prevention (Article 6(1)(f) GDPR)
Compliance with Legal Obligations – where required by applicable law

6. Use of Cookies and Third-Party Tools

Milk Wealth uses cookies and similar technologies for functional, analytical, and marketing purposes. See our separate Cookie Notice for full details.

We also integrate third-party services such as:

Google Analytics (analytics)
Email delivery platforms (communications)
Outbound links to Amazon and Shopify (product redirection)

We do not control how third-party platforms collect or process your data once you leave our domain. Please refer to their privacy policies for more information.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law. Typical retention periods:

Contact form submissions: up to 12 months
Email newsletter data: until unsubscribe request or withdrawal of consent
Cookies: up to 13 months (based on type)

8. Data Transfers

Your personal data may be stored or processed in countries outside your place of residence, including the United States and European Union.

We implement adequate safeguards for international transfers, including:

Standard Contractual Clauses (SCCs) where applicable
Compliance with local adequacy decisions under GDPR/UK GDPR

9. Your Rights

Depending on your location, you may have the following rights:

Right to access your personal data
Right to correct inaccurate data
Right to request deletion of your data
Right to restrict or object to processing
Right to data portability (where applicable)
Right to withdraw your consent at any time
Right to opt out of the sale of personal data (under CCPA/CPRA)
Right not to be discriminated against for exercising your rights

To exercise these rights, please contact us at support@agata.com.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

Encrypted communications (SSL/TLS)
Firewalls and access control policies
Data minimization and secure retention practices
Staff training and confidentiality agreements

11. Children’s Data

Milk Wealth does not target or knowingly collect data from children under the age of 16. If we become aware that data has been collected from a child, we will take appropriate steps to delete it promptly.

12. Changes to This Policy

We reserve the right to update this Policy at any time. If material changes are made, we will notify users on the website or via other appropriate channels. The current version of this Policy is always available at www.milk-wealth.com.

13. Contact Information

For any questions, concerns, or requests related to this Policy or your personal data, please contact:
Milk Wealth
📧 Email: support@agata.com
🌐 Website: www.milk-wealth.com

🔒 This Policy is prepared in accordance with the GDPR, UK GDPR, CCPA/CPRA, and other applicable international privacy laws. By continuing to use our website, you acknowledge that you have read and understood this Policy.